Financial advisors in Wisconsin

57 SEC-registered advisory firms based in Wisconsin, ranked by assets under management. Compare fees and fiduciary status, or get matched with your best fit in about 2 minutes.

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Top cities in Wisconsin

Milwaukee (18)Madison (11)Waukesha (6)Appleton (4)Green Bay (3)Altoona (2)Neenah (2)Brookfield (1)Rhinelander (1)De Pere (1)Shawano (1)La Crosse (1)Verona (1)Tomah (1)Middleton (1)Lake Geneva (1)

Wisconsin advisory firms by assets

Robert W. Baird & Co. Incorporated logo
Robert W. Baird & Co. Incorporated

Milwaukee, WI · CRD #8158

$394B AUM·518k accounts·Fee-based

Harbour Investments, INC.

Madison, WI · CRD #19258

$9.6B AUM·54k accounts·Fee-based

Northwestern Mutual Investment Management Company, LLC logo
Northwestern Mutual Investment Management Company, LLC

Milwaukee, WI · CRD #307865

$323B AUM·32 accounts·Fee-only

Artisan Partners Limited Partnership

Milwaukee, WI · CRD #150114

$184B AUM·255 accounts·Fee-only

Annex Wealth Management, LLC logo
Annex Wealth Management, LLC

Brookfield, WI · CRD #127987

$8.1B AUM·22k accounts·Fee-based

Packerland Brokerage Services, INC.

Green Bay, WI · CRD #37031

$1.4B AUM·8.9k accounts·Fee-based

Madison Investment Advisors, LLC

Madison, WI · CRD #110297

$14B AUM·16k accounts·Fee-based

Johnson Wealth INC. logo
Johnson Wealth INC.

Milwaukee, WI · CRD #125557

$10B AUM·6.8k accounts·Fee-based

Tidal Investments LLC

Milwaukee, WI · CRD #164201

$46B AUM·491 accounts·Fee-based

Orgel Wealth Management, LLC

Altoona, WI · CRD #168219

$9.5B AUM·11k accounts·Fee-based

Gateway Wealth Partners, LLC logo
Gateway Wealth Partners, LLC

Appleton, WI · CRD #322789

$2.3B AUM·13k accounts·Fee-based

Trustage Investment Management logo
Trustage Investment Management

Madison, WI · CRD #105960

$39B AUM·455 accounts·Fee-based

Heck Capital Advisors, LLC logo
Heck Capital Advisors, LLC

Rhinelander, WI · CRD #143848

$11B AUM·4.3k accounts·Fee-based

Nicolet Wealth Management logo
Nicolet Wealth Management

Green Bay, WI · CRD #283940

$4.3B AUM·9.8k accounts·Fee-only

Global View Capital Management LLC

Waukesha, WI · CRD #158292

$775M AUM·8.9k accounts·Fee-based

Dana Investment Advisors INC logo
Dana Investment Advisors INC

Waukesha, WI · CRD #105879

$6.1B AUM·4.0k accounts·Fee-based

Geneva Capital Management LLC logo
Geneva Capital Management LLC

Milwaukee, WI · CRD #105432

$5.6B AUM·4.0k accounts·Fee-only

Fiduciary Management, INC.

Milwaukee, WI · CRD #109149

$11B AUM·577 accounts·Fee-only

Baker Tilly Wealth Management, LLC logo
Baker Tilly Wealth Management, LLC

Madison, WI · CRD #167811

$4.6B AUM·2.3k accounts·Fee-based

National Investment Services of America, LLC logo
National Investment Services of America, LLC

Milwaukee, WI · CRD #307169

$16B AUM·360 accounts·Fee-only

Associated Investment Services, INC. logo
Associated Investment Services, INC.

Green Bay, WI · CRD #1464

$1.2B AUM·11k accounts·Fee-only

North Star Asset Management INC logo
North Star Asset Management INC

Neenah, WI · CRD #106489

$3.4B AUM·3.6k accounts·Fee-only

Landaas & Company

Milwaukee, WI · CRD #47487

$1.9B AUM·4.2k accounts·Fee-only

Iag Wealth Partners, LLC

Waukesha, WI · CRD #109721

$1.9B AUM·6.3k accounts·Fee-based

Provident Trust Company logo
Provident Trust Company

Waukesha, WI · CRD #110118

$6.9B AUM·1.0k accounts·Fee-only

N.E.W. Advisory Services, LLC logo
N.E.W. Advisory Services, LLC

De Pere, WI · CRD #290405

$1.6B AUM·10k accounts·Fee-based

Resonant Capital Advisors, LLC

Madison, WI · CRD #298451

$3.0B AUM·3.1k accounts·Fee-based

Mason Street Advisors, LLC

Milwaukee, WI · CRD #114085

$39B AUM·34 accounts·Fee-only

Madison Partners

Madison, WI · CRD #305824

$1.3B AUM·6.2k accounts·Fee-only

Ellenbecker Investment Group logo
Ellenbecker Investment Group

Waukesha, WI · CRD #173851

$2.1B AUM·2.3k accounts·Fee-based

1834 Investment Advisors Co. logo
1834 Investment Advisors Co.

Milwaukee, WI · CRD #105435

$2.2B AUM·966 accounts·Fee-based

Kerberrose Wealth Management, LLC

Shawano, WI · CRD #168787

$1.2B AUM·4.0k accounts·Fee-based

Operose Advisors LLC

Milwaukee, WI · CRD #287465

$2.0B AUM·2.0k accounts·Fee-based

Diversified Management INC logo
Diversified Management INC

Milwaukee, WI · CRD #106680

$1.9B AUM·1.9k accounts·Fee-based

Advisors Management Group INC logo
Advisors Management Group INC

La Crosse, WI · CRD #113020

$820M AUM·5.0k accounts·Fee-based

Thompson Investment Management, INC. logo
Thompson Investment Management, INC.

Madison, WI · CRD #129609

$3.1B AUM·941 accounts·Fee-based

Walkner Condon Financial Advisors LLC logo
Walkner Condon Financial Advisors LLC

Verona, WI · CRD #160109

$1.0B AUM·3.4k accounts·Fee-based

Mbe Wealth Management, LLC

Tomah, WI · CRD #165516

$977M AUM·5.5k accounts·Fee-based

Isthmus Partners, LLC

Madison, WI · CRD #171279

$1.4B AUM·2.3k accounts·Fee-based

Goldstein Advisors, LLC

Madison, WI · CRD #323125

$1.1B AUM·4.1k accounts·Fee-based

Showing the 40 largest of 57 firms in Wisconsin. Get matched to see the ones that fit you.

Firms compiled from public SEC Form ADV filings and ranked by reported regulatory AUM. AdvisoryReviews is an independent comparison service, not affiliated with or endorsed by any firm listed. Verify current details at adviserinfo.sec.gov.

Choosing an advisor in Wisconsin

How many financial advisors are in Wisconsin?

AdvisoryReviews lists 57 SEC-registered advisory firms based in Wisconsin, compiled from public Form ADV filings. The largest by assets appear first. Use the free match tool to narrow them to the ones that fit your situation.

How do I verify a financial advisor in Wisconsin?

Every firm here links to its official record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov). Check registration status, Form ADV, and any disclosures there before engaging anyone.

What does a financial advisor cost in Wisconsin?

Fees vary by firm and model. Fee-only firms charge you directly (a percentage of assets, a flat fee, or hourly); fee-based firms may also earn commissions. Each firm profile shows its disclosed fee arrangements. The industry all-in average is around 1.25%.

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