Madison Asset Management
Madison, WI·SEC-registered · CRD #130874
Madison Asset Management is an SEC-registered investment advisory firm in Madison, WI managing $4.9B across 36 client accounts, with 44 advisory staff.
Regulatory snapshot
Verify on SEC.govRegulatory AUM
$4.9B
Client accounts
36
Advisory staff
44
Fee model
Fee-based
How Madison Asset Management is paid
Compensation arrangements disclosed on Form ADV. A fee-based firm may earn both client fees and product commissions; ask which applies to you.
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Common questions about Madison Asset Management
How much does Madison Asset Management manage?
Per its most recent SEC Form ADV filing (03/20/2026), Madison Asset Management reports $4.9B in regulatory assets under management across roughly 36 client accounts.
How does Madison Asset Management charge?
Madison Asset Management is a fee-based firm. Its disclosed compensation arrangements are: % of assets, Commissions. Exact fee schedules appear in the firm's Form ADV Part 2 brochure — confirm current fees directly with the firm.
Is Madison Asset Management a fiduciary?
Yes. Madison Asset Management is registered with the U.S. Securities and Exchange Commission (CRD #130874), and SEC-registered investment advisers owe a fiduciary duty to act in their clients' best interest. You can verify its registration and any disclosures on the SEC's public record.
Is Madison Asset Management taking new clients like me?
Availability and account minimums vary and aren't in the public filing. The fastest way to find out is the free 2-minute match — it checks Madison Asset Management and comparable advisors against your goals and assets, and only surfaces firms open to your situation.
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Profile compiled from Madison Asset Management's public SEC Form ADV filing (CRD #130874, filed 03/20/2026). AdvisoryReviews is an independent comparison and matching service and is not affiliated with, endorsed by, or a partner of Madison Asset Management. Listing does not imply any relationship. Figures are as reported to the SEC and may have changed; verify current details at adviserinfo.sec.gov. Are you with Madison Asset Management? Claim this profile.