Willis Investment Counsel INC
Gainesville, GA·SEC-registered · CRD #111042
Willis Investment Counsel INC is an SEC-registered investment advisory firm in Gainesville, GA managing $4.2B across 568 client accounts, with 8 advisory staff.
Regulatory snapshot
Verify on SEC.govRegulatory AUM
$4.2B
Client accounts
568
Advisory staff
8
Fee model
Fee-based
How Willis Investment Counsel INC is paid
Compensation arrangements disclosed on Form ADV. A fee-based firm may earn both client fees and product commissions; ask which applies to you.
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Common questions about Willis Investment Counsel INC
How much does Willis Investment Counsel INC manage?
Per its most recent SEC Form ADV filing (04/30/2026), Willis Investment Counsel INC reports $4.2B in regulatory assets under management across roughly 568 client accounts.
How does Willis Investment Counsel INC charge?
Willis Investment Counsel INC is a fee-based firm. Its disclosed compensation arrangements are: % of assets, Commissions. Exact fee schedules appear in the firm's Form ADV Part 2 brochure — confirm current fees directly with the firm.
Is Willis Investment Counsel INC a fiduciary?
Yes. Willis Investment Counsel INC is registered with the U.S. Securities and Exchange Commission (CRD #111042), and SEC-registered investment advisers owe a fiduciary duty to act in their clients' best interest. You can verify its registration and any disclosures on the SEC's public record.
Is Willis Investment Counsel INC taking new clients like me?
Availability and account minimums vary and aren't in the public filing. The fastest way to find out is the free 2-minute match — it checks Willis Investment Counsel INC and comparable advisors against your goals and assets, and only surfaces firms open to your situation.
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Profile compiled from Willis Investment Counsel INC's public SEC Form ADV filing (CRD #111042, filed 04/30/2026). AdvisoryReviews is an independent comparison and matching service and is not affiliated with, endorsed by, or a partner of Willis Investment Counsel INC. Listing does not imply any relationship. Figures are as reported to the SEC and may have changed; verify current details at adviserinfo.sec.gov. Are you with Willis Investment Counsel INC? Claim this profile.