Principal Asset Management
Des Moines, IA·SEC-registered · CRD #109002
Principal Asset Management is an SEC-registered investment advisory firm in Des Moines, IA managing $428B across 8.2k client accounts, with 337 advisory staff.
Regulatory snapshot
Verify on SEC.govRegulatory AUM
$428B
Client accounts
8.2k
Advisory staff
337
Fee model
Fee-based
How Principal Asset Management is paid
Compensation arrangements disclosed on Form ADV. A fee-based firm may earn both client fees and product commissions; ask which applies to you.
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Common questions about Principal Asset Management
How much does Principal Asset Management manage?
Per its most recent SEC Form ADV filing (05/28/2026), Principal Asset Management reports $428B in regulatory assets under management across roughly 8.2k client accounts.
How does Principal Asset Management charge?
Principal Asset Management is a fee-based firm. Its disclosed compensation arrangements are: % of assets, Commissions. Exact fee schedules appear in the firm's Form ADV Part 2 brochure — confirm current fees directly with the firm.
Is Principal Asset Management a fiduciary?
Yes. Principal Asset Management is registered with the U.S. Securities and Exchange Commission (CRD #109002), and SEC-registered investment advisers owe a fiduciary duty to act in their clients' best interest. You can verify its registration and any disclosures on the SEC's public record.
Is Principal Asset Management taking new clients like me?
Availability and account minimums vary and aren't in the public filing. The fastest way to find out is the free 2-minute match — it checks Principal Asset Management and comparable advisors against your goals and assets, and only surfaces firms open to your situation.
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Profile compiled from Principal Asset Management's public SEC Form ADV filing (CRD #109002, filed 05/28/2026). AdvisoryReviews is an independent comparison and matching service and is not affiliated with, endorsed by, or a partner of Principal Asset Management. Listing does not imply any relationship. Figures are as reported to the SEC and may have changed; verify current details at adviserinfo.sec.gov. Are you with Principal Asset Management? Claim this profile.