Advisory Alpha, LLC
Holland, MI·SEC-registered · CRD #158282
Advisory Alpha, LLC is an SEC-registered investment advisory firm in Holland, MI managing $4.4B across 24k client accounts, with 61 advisory staff.
Regulatory snapshot
Verify on SEC.govRegulatory AUM
$4.4B
Client accounts
24k
Advisory staff
61
Fee model
Fee-based
How Advisory Alpha, LLC is paid
Compensation arrangements disclosed on Form ADV. A fee-based firm may earn both client fees and product commissions; ask which applies to you.
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Common questions about Advisory Alpha, LLC
How much does Advisory Alpha, LLC manage?
Per its most recent SEC Form ADV filing (03/31/2026), Advisory Alpha, LLC reports $4.4B in regulatory assets under management across roughly 24k client accounts.
How does Advisory Alpha, LLC charge?
Advisory Alpha, LLC is a fee-based firm. Its disclosed compensation arrangements are: % of assets, Hourly, Commissions. Exact fee schedules appear in the firm's Form ADV Part 2 brochure — confirm current fees directly with the firm.
Is Advisory Alpha, LLC a fiduciary?
Yes. Advisory Alpha, LLC is registered with the U.S. Securities and Exchange Commission (CRD #158282), and SEC-registered investment advisers owe a fiduciary duty to act in their clients' best interest. You can verify its registration and any disclosures on the SEC's public record.
Is Advisory Alpha, LLC taking new clients like me?
Availability and account minimums vary and aren't in the public filing. The fastest way to find out is the free 2-minute match — it checks Advisory Alpha, LLC and comparable advisors against your goals and assets, and only surfaces firms open to your situation.
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Profile compiled from Advisory Alpha, LLC's public SEC Form ADV filing (CRD #158282, filed 03/31/2026). AdvisoryReviews is an independent comparison and matching service and is not affiliated with, endorsed by, or a partner of Advisory Alpha, LLC. Listing does not imply any relationship. Figures are as reported to the SEC and may have changed; verify current details at adviserinfo.sec.gov. Are you with Advisory Alpha, LLC? Claim this profile.